Mermaid's Tavern Sessions go Zoom-Only in October 2020
October marks eight months of Mermaid's Tavern programming, six months of DIY Digital coaching and research, and 45 livestream events. Facebook has also launched new livestreaming policies and a new look with changes that impact livestream hosts and audiences. Digital Heritage Consulting has taken a deep dive into our core mission, live production numbers, platform policies, and level of effort. It is clear that our session audience overwhelmingly prefers the interactive experience on Zoom. For security reasons, Zoom links will continue to be mailing list only, with a same day email option for first-time listeners. Our much smaller Facebook audience is made up almost entirely of casual listeners from the mailing list who enjoy multitasking, and the occasional singer who wants to replay and learn a song from a prior session. We can meet both these goals without risk of noncompliance with Facebook livestream policies. We will refocus on using Facebook events to advertise...