Showing posts from May 3, 2020

Live From the Mermaid's Tavern Houseconcert FAQ

One of the objectives of The Mermaid's Tavern is to support my community of folk and heritage musicians facing the losses of income, audience, and a touring lifestyle disrupted by the COVID-19 pandemic. Another objective is to encourage and inspire musicians to make the pivot to digital business by supporting you through this digital transformation.  What do you mean by digital business and digital transformation? There is opportunity online that has not been available to folk musicians in my lifetime. Anyone with a computer and internet can use free/affordable hardware and platforms to reach a global network of community audiences in participatory live performance.  Live music after the pandemic will not look like it did in the Before Times. That's a good thing. Digital transformation in the music industry has disrupted independent artists from the death of coffeehouses to streaming services for pennies a play. Livestreaming can help you build an audience that will buy yo